The USA and Canada are the biggest consumers of fresh water per capita in the world. We can do better.

The UN ranks water crisis as a Top 3 global risk, every year since 2018.

New all time-lows are broken every year for fresh water reservoirs. Water restrictions will continue to tighten as several lakes and rivers globally drop to as low as 28% of their total capacity due to increasing demand for water and longer, more severe droughts.

There is not enough water now to sustain current trends.

Nearly 67% of 7 billion people experience severe water scarcity now. Demand for water will exceed supply by 40 percent or more in 2030.

Change and advocacy is not progressing as quickly as we think.

A patchwork of initiatives and organizations are taking steps to significantly increase water-use efficiency and introduce new conservation measures, but change takes time—and it may be too late.

Traditional conservation and water metering initiatives aren't enough.

We need:

Better data.

Visualize where and how much water is used in the home.

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Traditional conservation and water metering initiatives aren't enough.

We need:

Improved awareness.

Understanding is the first step to action.

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Traditional conservation and water metering initiatives aren't enough.

We need:

Motivation.

People need to be moved to make an impact.

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Traditional conservation and water metering initiatives aren't enough.

We need:

Results.

Verifiable proof it works so it can be repeated.

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Orca is reshaping conservation goals for whole home water monitoring through education and advocacy.

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Orca empowers the world to radically change how we value, conserve, and use water.

Results at scale can be realized within our generation.

We are Orca.

Empathetic, not Egotistic

We put people first and view the world from their eyes.

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Truthful in Our Approach

We aim to be as informed as possible and enable others to make mindful choices through knowledge and transparency.

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Make an Impact

We aim to be a catalyst for change by motivating, empowering, and educating people and their social circles.

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Passionately Motivated

We bring awareness to a serious worldwide issue in a way that's achievable by individuals and their local communities.

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We're in this Together

We make sure that solutions are accessible and attainable for everyone.

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Revolutionizing how people value water.

The USA and Canada are the biggest consumers of fresh water per capita in the world. We can do better.

Orca is reshaping conservation goals for whole home water monitoring through education and advocacy.

Orca empowers the world to radically change how we value, conserve, and use water.

We are Orca.